Ruger starts taking new orders again
Posted on May 31, 2012 at 2:28am
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After suspending the acceptance of all new orders 2 months ago, Ruger announced that they have resumed taking new orders starting this week.

From Investors.com:

Gun maker Sturm Ruger (RGR) said after Tuesday's market close that it's accepting new orders again, now that it's gotten all the parts it needs to meet demand.

Sturm Ruger said it's resumed normal acceptance of orders from distributors, and business is good.

"Demand for our products is very strong, and the current backlog remains significantly above year-ago levels," the company said in announcing it will again accept new orders. "Our production and shipments in the first quarter of 2012 increased more than 50% from the first quarter of 2011 and remain very strong."

The maker of pistols, revolvers, rifles and shotguns, mainly for the sport hunting market, was supply-constrained in first quarter. The good news is orders have been rising. On March 21, it said it had received an overwhelming 1.2 million orders during the quarter, more guns than it made in all of 2011.

It said at the time that it wouldn't take any more orders until it filled those it had.

Ruger has announced several new products over the past few months, such as the 10/22 Takedown and the 22/45 Lite. One of the reasons why Ruger temporarily stopped taking new orders was to ensure that adequate stock of their new products would be available when they were launched.

Ruger has thankfully learned from past mistakes, where they were unable to satisfy the extreme demand for new products. When the Ruger LCP was announced in 2008, demand for the miniature .380 ACP pocket pistol far exceeded the available supply, and the gun was near impossible to find for months after it was first put into production.

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